Description

Summary

At Hyatt, we believe our guests choose Hyatt because of our caring and attentive associates who are dedicated to providing efficient service and meaningful experiences.

The Marketing Manager is responsible for researching, developing, and executing the annual integrated marketing and communications plans that support the business objectives of Hyatt Regency Long Beach and Hyatt Centric The Pike Long Beach. These plans will include clearly defined objectives, strategies, and tactics for each key market segment and are designed to enhance market presence, increase brand awareness, strengthen guest loyalty, grow market share, and ultimately drive revenue and profitability.

This role is instrumental in promoting and maintaining a positive brand image for both hotels at the local, regional, and national levels through strategic public relations, marketing initiatives, social media engagement, and digital campaigns. The Marketing Manager will ensure brand messaging remains consistent and compelling across all channels while delivering accurate reporting and actionable insights. This position reports directly to the Area Director of Sales & Marketing.

Primary Responsibilities

• Serve as the lead resource for developing, managing, and implementing digital marketing and internet-based initiatives for both hotels.
• Create and execute organic social media content and campaigns that drive awareness, engagement, and traffic to Hyatt Regency Long Beach and Hyatt Centric The Pike Long Beach.
• Manage and monitor all targeted social media channels, including Facebook, Instagram, LinkedIn, X (formerly Twitter), and other relevant platforms.
• Develop and maintain a comprehensive social media and media strategy calendar, including support for hotel restaurants, bars, and other food and beverage outlets.
• Act as an internal marketing consultant by providing insights, recommendations, and education regarding emerging media trends and digital best practices.
• Develop a thorough understanding of both the Hyatt Regency and Hyatt Centric brands and effectively communicate each brand's unique voice and positioning.
• Bring creativity and innovation to all marketing initiatives and content development.
• Identify revenue-generating opportunities and strategic partnerships through social media and third-party platforms.
• Collaborate with Visit Long Beach and other community partners to promote local events, attractions, and destination-driven content.
• Develop and present monthly social media and content plans.
• Ensure consistent, accurate, and up-to-date content, photography, videography, and messaging across all hotel, restaurant, and third-party website listings.
• Manage the hotel's online reputation by responding to guest reviews on platforms such as TripAdvisor, Expedia, Google, and similar sites.
• Maintain and update Hyatt-branded websites and third-party online channels to ensure information remains current and accurate.
• Assist in the preparation of presentations and marketing materials for the Area General Manager, Area Director of Sales & Marketing, and Sales Team.
• Support the development and execution of marketing collateral, promotional materials, flyers, and in-house marketing initiatives.
• Conduct marketing research and compile reports to support strategic decision-making.
• Coordinate and assist with property photography and videography projects.
• Support all hotel departments with marketing-related requests, including digital signage, outlet menu updates, promotional materials, and internal communications.

This is a non-exempt management position with an hourly rate range of $31.88/hr - $39.23/hr. This is the pay range for this position that Hyatt Regency Long Beach reasonably expects to pay. Decisions regarding individual salaries will be based on a number of factors, such as experience and education. This is an on-site role.